Reddit Statistics 2026: Users, Revenue and Ad Price Data

Reddit at a Glance in 2026

Reddit’s second quarter of 2026 (April to June) is the latest it has reported. It averaged 130.3 million daily active uniques and 514.6 million weekly active uniques, and earned $805 million in revenue, up 61% on a year earlier; $762 million of it came from advertising. Net income was $253 million. For the full year 2025, revenue was $2,202.5 million, up 69%, and net income $530 million.

Reddit will report its third quarter on October 29, 2026, and has guided revenue of $860 million to $870 million. Read the user counts with their definition: a daily active unique is a logged-in or logged-out visitor that Reddit can identify with a unique identifier, counted from its own internal data. For other platforms, see our social media statistics and YouTube statistics.

Daily and Weekly Users by Region

Reddit’s daily uniques rose from 101.7 million in the fourth quarter of 2024 to 130.3 million in the second quarter of 2026. Year-on-year growth slowed from 39% at the end of 2024 to between 17% and 19% in each quarter from July 2025 to June 2026, and most of it now comes from outside the US: in the second quarter of 2026, international daily uniques grew 28% to 77.1 million while US daily uniques grew 6% to 53.2 million.

Reddit reports only two regions, the United States and the rest of the world, and publishes no country counts. In the fourth quarter of 2025 about 57% of visitors came from outside the US, helped by machine translation into 35 languages. Logged-out visitors, many arriving from search engines, grew faster (27%) than logged-in users (7%) in the second quarter of 2026; Reddit stops reporting that split from the third quarter of 2026. Its separate EU disclosure gives no more than 57.2 million average monthly active recipients for January to June 2026.

Revenue and Revenue per User

Advertising brings in about 94% of Reddit’s revenue. In 2025 advertising revenue was $2,062.5 million, up 74%, and other revenue, which comes from content licensing and products sold directly to users, was $140.0 million. Reddit’s ten largest advertisers accounted for about 21% of 2025 revenue, down from 25% in 2024.

Average revenue per unique (ARPU) is quarterly revenue divided by average daily uniques. In the second quarter of 2026 it was $11.85 in the US and $2.26 elsewhere, so a US daily user brings in about five times as much as an international one. International revenue grew faster, 84% against 56%, from a much smaller base. ARPU is seasonal: Reddit says advertiser spending typically peaks in the fourth quarter and is weaker in the first.

Ad Prices and Performance

Reddit does not publish an average cost per click, CPM or click-through rate, and we found no benchmark dataset for Reddit ads with a stated sample and period; figures such as a “$1.47 average CPC” circulate without a source. What Reddit does report is the direction of its prices. In the second quarter of 2026 the price of its ads rose about 40% year on year and ad impressions about 17%; in the first quarter both rose about 32%. In 2025, growth came mainly from more impressions and, to a lesser extent, from higher prices.

For advertisers, rising prices mean planning from your own account data rather than a published average. The performance figures Reddit gives for its own products, such as 17% lower cost per action for Max campaigns, come from its own split tests or from studies it commissioned, so they are labelled as vendor claims. For cost context across platforms, see our social media marketing costs guide.

Ad Formats, Shopping and Automation

Reddit’s ad product changes in 2026 have centred on automation and shopping. Max campaigns, which automate targeting, creative rotation, placements and budget, became available to all advertisers on September 3, 2026 and to lead-generation campaigns on October 6. Collection Ads and an alpha of multi-advertiser Shopping Listing Ads add to its shopping formats, and its Shopify integration reached general availability in the second quarter.

Reddit sells ads per click, per thousand impressions, per video view or for a fixed fee. Logged-out visitors from search engines are monetized mainly through ads on conversation pages and in feeds, which is why placements inside conversations matter. Reddit supported more than 70 AMAs across more than 50 communities in the first quarter of 2026.

Search, Reddit Answers and AI Licensing

Search is central to Reddit’s growth plans. More than 80 million people searched directly on Reddit each week in the fourth quarter of 2025, up from 60 million a year earlier. Reddit Answers, its AI search tool, launched as a test in December 2024, reached 6 million weekly users in the second quarter of 2025 and has since been merged into Reddit search; Reddit’s later reports count search users rather than Answers users.

Search also cuts the other way. Reddit relies in part on search engines such as Google for traffic, and it says third-party search engine algorithm changes partly offset its user growth in the second quarter of 2026. A securities class action filed in June 2025 alleges Reddit made misleading statements about the impact of Google Search and AI Overviews on its business. For what Google has said about Reddit in rankings, see Google: Reddit gets no special preference in Search.

On AI licensing, Reddit’s IPO prospectus disclosed data licensing arrangements signed in January 2024 with an aggregate contract value of $203.0 million over two to three years. Google (February 2024) and OpenAI (May 2024) announced partnerships with Reddit but no values, and Reddit says substantially all of its licensing contract value comes from two partners. In August 2026 Reddit said it will gradually restrict new public API requests and move third-party apps to its Developer Platform; see our guide to the Reddit API and RSS deadlines.

Communities, Content and Moderation

Reddit has more than 100,000 active communities. Redditors created 4.4 billion posts and comments in 2025, 11.3% more than in 2024, and 872,589 new communities in the second half of the year alone. Reddit counts over 2 billion posts and over 22 billion comments since its founding, through the end of 2025.

Moderation is shared between volunteers and staff. In the second half of 2025, volunteer moderators made 52.7% of post and comment removals and Reddit admins 44.7%, and 68.6% of moderator removals were automated. Reddit admins banned 605,570 communities in the period, mostly for spam.

Who Uses Reddit: Independent Surveys

Independent surveys put Reddit’s US reach at roughly a quarter of adults. Pew Research Center found 25% of US adults used Reddit in its 2026 survey, against 26% in 2025 and 22% in 2023. Edison Research, which asks Americans aged 12 and over whether they currently use a platform, put Reddit at 38% in January 2026, ahead of Pinterest and LinkedIn.

Reddit’s US audience skews young, male, college-educated and higher-income. In Pew’s 2025 survey, 48% of 18- to 29-year-olds used Reddit against 6% of those aged 65 and over; 29% of men against 23% of women; and 37% of college graduates against 15% of those with a high school diploma or less. Pew also finds that 9% of US adults regularly get news on Reddit.

Buyer Research: What Reddit’s Own Surveys Say

Most data on Reddit’s role in purchase decisions comes from Reddit itself. Its May 2026 Path to Purchase survey of 13,956 US monthly users of social media, AI chatbots and online shopping aged 18 to 65 found that half of US shoppers verify AI recommendations on Reddit, and an earlier survey of 1,004 monthly Reddit users found 84% feel more secure in purchases after researching there. Reddit also says more than 20 million business decision-makers come to the platform, citing Bombora.

These are commissioned surveys with stated samples, run through the Attest panel, and the platform comparisons are Reddit’s own. Treat them as evidence of research behaviour rather than independent measurement. We found no source for the often-quoted claim that 54% of Gen Z B2B software buyers research on Reddit.

Independent Traffic Measurements

Third-party measurement shows Reddit’s share of social referral traffic rising. In StatCounter’s data, Reddit’s share of page views referred by social media platforms rose from 0.50% worldwide in September 2025 to 2.42% in September 2026, and from 1.09% to 5.41% in the US.

Cloudflare’s DNS-based ranking put Reddit 10th among social media services in 2025 and inside the top 50 internet services all year. These datasets measure referral share and query popularity, not users, and StatCounter’s monthly figures move sharply: Reddit’s worldwide share ranged from 0.24% to 2.42% within a year.

Reddit as a Company

Reddit had 2,555 full-time employees at the end of 2025 and passed $1 million in revenue per employee over the four quarters to June 2026. It joined the S&P 500 on August 18, 2026, having listed in March 2024 at $34.00 a share, and repurchased $235 million of its stock in the second quarter of 2026 at an average of $157.57 a share.

How to Use These Statistics

Quote Reddit figures with their period and definition. “130.3 million daily active uniques in the second quarter of 2026 (Reddit)” can be checked; “Reddit has 109 million daily users, up 39%” cannot, because it mixes figures from different quarters. Treat uniques as identified visitors rather than people, check whether a figure counts all visitors or only logged-in users, and treat Reddit’s own surveys and performance figures as marketing claims unless the study behind them is published.

Reddit publishes no public cost benchmarks, so plan budgets from your own account data and use the price trend in its filings for direction only. Its third-quarter results on October 29, 2026 will update the user and revenue rows. For other networks, see our Pinterest statistics, Snapchat statistics and X statistics.

Widely Quoted Reddit Figures, Checked

Several Reddit statistics circulate with the wrong period, or with a source that says something different. Each one below is checked against the publisher’s own page.

Sources

Every figure on this page comes from one of the sources below.