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Mission File · 001

The agency
built for the
agentic era.

We're Digital Applied — a boutique digital marketing consultancy rebuilt around AI agents and senior human judgment. Founded in 2019, we replace the retainer-and-meetings model with unit-based pricing and deliverables measured in days, not quarters.

Origin · Why we exist

Every business deserves
a launch window.

The traditional agency model was built for a decade in which production capacity was scarce. That decade is over.

We bridge the gap between traditional business models and modern digital opportunities — combining creativity with analytics, strategy with execution, innovation with proven playbooks.

Proven expertise since 2019

Seven years shipping marketing for consumer, B2B, and fintech brands.

Boutique by design

Small team, direct access. No account-manager layer between you and the work.

100% outcome-locked

Unit-based pricing — you pay for output, not headcount or hours booked.

Digital Applied was founded on a simple observation: the work that fills a junior marketer's week — audits, competitor snapshots, ad variants, keyword briefs, reporting — is mostly pattern-matching on top of good strategy. Pattern-matching is what modern AI is for.

So we rebuilt the agency around that insight. AI agents run the repeatable production work against proven playbooks, senior strategists own judgment and review every deliverable before it ships, and clients see the work in real time through live dashboards — not 40-page retrospectives two weeks after the fact.

The result is a shop that delivers the output of a traditional agency at a fraction of the cycle time, priced by the unit, with senior eyes on every line.

That's it. That's the whole pitch. The rest is execution.

Operating Principles · 06

The rules we run by.

Not values on a wall — the working principles that shape every decision, from how we price to what we ship.

01
Feature Principle

Senior judgment, agent velocity.

AI runs the production work; a senior strategist owns the call. Every campaign, every piece of copy, every line of code passes through human review before it ships. Speed without oversight is just faster mistakes.

02
Transparency

Dashboards, not decks.

You see the same numbers we see, updated in real time. No curated quarterly reviews. No hidden fees.

03
Pricing

Units, not hours.

Unit-based pricing from €2K/month. Scope is a menu, not a retainer. You buy output — audits, pages, campaigns — not a desk of people.

04
Cadence

Days, not quarters.

Standard deliverables in days. SEO audit in 72 hours. First campaign live inside two weeks. Compound on that pace weekly.

05
Ownership

You own the tools.

Accounts, data, models, automations — built inside your stack. If you leave, the work goes with you. We earn renewal on results.

06
Proof

Measured, or it didn't happen.

Every engagement starts with a baseline and ends with a number. If a channel isn't moving the number, we kill it. Opinion is cheap — attribution is how we settle arguments.

+
Operating Promise

No jargon. No stalling.

We write like humans, price in plain language, and ship status updates when there's actually something to say. If you can't explain a tactic in one paragraph, it probably doesn't work.

OPERATOR · DA-00LIVE
Richard Gibbons
Founder & CEO
BRATISLAVA · 48.15°NT+07YRS
Meet the founder

A decade of marketing, rebuilt around agents.

With over a decade in digital marketing and technology, Richard founded Digital Applied in 2019 with a vision for agency work that was faster, more measurable, and finally honest about where the margin goes.

His specialty is the seam where strategy, creativity, technology, and automation meet — deep expertise in AI-powered digital solutions, marketing automation, and data-driven decision making, grounded in the campaigns those systems are meant to run.

Richard leads a small team that keeps the work close to the client. No layered account managers, no junior hand-offs — clients work directly with someone who understands both the technical and strategic aspects of modern marketing.

10+ yrs
Digital marketing
2019
Founded DA
Direct
Client access
Flight Log · 2019 → Now

Seven years
of compounding.

A short history of how we got to here — and why the agentic model only works because of the decade of groundwork under it.

T−00 · 2019

Ignition

Digital Applied founded in Bratislava. Boutique SEO, PPC, and web development for EU and US clients. Small team, senior-only delivery from day one.

T+02 · 2021

Platform years

Standardised the stack on Shopify, HubSpot, and Next.js. First automated reporting dashboards shipped — the seed of the “you see what we see” principle.

T+04 · 2023

First agents

LLM-powered workflows enter production for content briefing and ad-variant generation. Senior review stays mandatory on every output.

T+05 · 2024

Unit-based pricing

Retainers retired. Scope becomes a menu of units — audits, pages, campaigns — priced transparently from €2K/month.

T+07 · 2026

Agentic-first

End-to-end agentic workflows across all nine service lines. 72-hour SEO audits. Standard deliverables in days. This page is the launch note.

What sets us apart

Same output.
A tenth the cycle time.

Two models of doing marketing work. One ships results in days. The other sends status updates.

Traditional agency

Meetings, retainers, and rework.

  • Manual processes that slow every campaign
  • Junior staff executing without senior oversight
  • Rigid retainers regardless of work delivered
  • Weeks-long timelines for routine deliverables
  • Reports without actionable insight
RecommendedDigital Applied

Agentic execution, senior judgment.

  • AI agents run audits, campaigns, and builds 24/7
  • Every deliverable verified by a senior strategist
  • Unit-based pricing from €2K/mo — pay for output
  • Standard deliverables in days, not weeks
  • Live dashboard — you see what we see
Ground Control

Where we operate from.

EU-based, US-fluent. Teams shipping from the centre of Europe, clients across Europe and North America.

HQ · Mission Control

Bratislava, Slovakia

A small team operating from the centre of Europe, serving clients across the EU, UK, and United States. Time-zone overlap with both sides of the Atlantic.

48.1486° N · 17.1077° E
Operating hours: CET 08:00 — 20:00
Response SLA: <2h business hours
GROUND CTRL · EU-SKUPLINK OK
Bratislava · DA-HQ
SIGNAL STRONG48.15°N · 17.10°E
Ready when you are

Let's plan
your liftoff.

A free growth audit, a custom roadmap, and a launch plan — delivered in 72 hours. No retainer until you see it.