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Marketing Articles
Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
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The newest Marketing guides and analysis
Google is testing ads in AI Mode for people who connect Gmail and Photos, reversing its ad-free stance. What its help page says, what is excluded, what to do.
#google-ai-mode#google-ads+5 more
2026-10-18
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Black Forest Labs' FLUX 3 Image Klein: 5.6B open weights that generate and edit images on an 8GB GPU in INT8. Licence limits, API price and who it suits.
#flux-3#black-forest-labs+5 more
2026-10-16
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Verify AI product cutouts with real transparency, clean edges, unchanged product details and final-file checks across light, dark and mobile placements.
#AI Image Generation#Product Content+2 more
2026-10-12
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Choose when to crop, reframe or regenerate AI video for vertical and landscape use, with practical checks for products, captions and motion continuity.
#AI Video#Creative Automation+1 more
2026-10-10
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Choose where Grok Imagine Video 1.5 Lite fits: simple clips, draft renders, dated resolution pricing and the limits of upscaled 1080p for business use.
#Grok Imagine#AI Video+2 more
2026-10-08
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GPT-6 reached ChatGPT on October 7 with Intelligent UI: charts, forms and side-by-side answers. Who gets it, what it shows and what businesses should check.
#ChatGPT#GPT-6+3 more
2026-10-07
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Compare Nano Banana 2.1 and FLUX.3 Image for product content: reference inputs, editing workflows, endpoint differences and a practical selection test.
#AI Image Generation#Product Content+3 more
2026-10-06
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Most blog posts end with a generic contact button. How to give each post one reader decision and one matching next step, then audit the archive in a day.
#Calls to Action#Content Strategy+3 more
2026-10-04
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The Q4 2026 platform deadlines marketers need: API sunsets, a bidding change, RSS shutdown and price expiries at Google, Meta, Microsoft and Reddit, dated.
#Marketing Calendar#Google Ads+3 more
2026-10-03
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Microsoft Ads' Excluded Content Terms block ads beside page titles containing terms you list, up to 1,000. Their scope, and why campaign terms go account-wide.
#Microsoft Advertising#Brand Safety+2 more
2026-09-28
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Google Ads API v22 is due to sunset in October 2026. Every live version with its release and sunset date, what v25.2 added, and how to plan the upgrade.
#Google Ads API#API Deprecation+3 more
2026-09-26
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Customer Match lists can now carry an unhashed IP address and interaction time. The rules, the regions excluded, and who gains from adding the columns.
#Google Ads#Customer Match+3 more
2026-09-26
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Google announced a unified AI Max report, due later in 2026, and AI Brief in seven more languages on September 23. It expects auto-upgrades to end September 30.
#Google Ads#AI Max+2 more
2026-09-23
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Since August 27, 2026 budget-limited Target CPA and Target ROAS campaigns bid to the target instead of beating it. What changed, which campaigns, five checks.
#Google Ads#PPC+2 more
2026-09-19
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Apple's iPhone 18 Pro signs pixels at the sensor; C2PA Content Credentials record edit history. Who signs, what survives editing, and what to do now.
#Content Provenance#AI Images+2 more
2026-09-18
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What an AI avatar video costs against a creator's, what platform and consumer data say about trust, which ad jobs suit each, and a 20-variant test worked out.
#AI Video#UGC+2 more
2026-09-17
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OpenAI is testing Sponsored Agents with select US advertisers and opened a ChatGPT Ads app to US Shopify merchants. Who gets what, when, and how to prepare.
#ChatGPT Ads#Paid Media+2 more
2026-09-16
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From October 1, 2026 new non-portfolio Microsoft Advertising campaigns on automated bidding lose the Max CPC cap. Which keep it, plus a deadline checklist.
#Microsoft Advertising#PPC+2 more
2026-09-15
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Check AI product photos for changed colours, shapes, labels and accessories, verify export metadata and channel rules to avoid publishing misleading images.
#AI Images#Product Photography+1 more
2026-09-14
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Compare Facebook and Instagram ads with a fair placement test, account for creative and delivery differences, and judge results using qualified outcomes.
#Facebook Ads#Instagram Ads+2 more
2026-09-14
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Compare targeting signals across Meta, TikTok, YouTube, LinkedIn, Reddit and Pinterest, and choose tests without mistaking interest for purchase intent.
#Social Advertising#Targeting+1 more
2026-09-14
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Learn which Google Ads keyword insights transfer to TikTok Search Ads, where matching rules differ, and how to test creative and lead quality before scaling.
#TikTok#Google Ads+1 more
2026-09-14
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Understand stolen sessions, malicious downloads and business access changes, then use a defensive checklist to respond to suspected Facebook ad account theft.
#Account Security#Facebook Ads+1 more
2026-09-13
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Understand Google Data Strength Uplift and Meridian GeoX, separate better tracking from incremental sales, and choose evidence for your next budget decision.
#Google Ads#Incrementality+1 more
2026-09-13
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