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Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
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From September 2026 the campaign-level language setting leaves Search campaigns and stops applying to Performance Max on Search. What changes, what to check.
#google-ads#language-targeting+4 more
2026-09-03
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A census of the newer places AI and SaaS products pay to be seen: pay-to-rank bid boards, tool directories, launch sites, sponsorships and ads in AI answers.
#product-marketing#ai-startups+4 more
2026-09-01
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A maintained ledger of ChatGPT Ads availability: 52 self-serve countries as of September 3, 2026, each rollout dated, plus the $1B run rate. Refreshed in place.
#chatgpt-ads#openai+4 more
2026-09-01
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Google is auto-upgrading Search campaigns to AI Max through September. Microsoft's AI Max for Search is now GA and reaches Copilot. Same name, two decisions.
#google-ads#microsoft-advertising+4 more
2026-09-01
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fal.live runs a continuous AI broadcast with no finished asset and no end, and the page asks viewers to pick what happens next. What the live page shows.
#fal-ai#generative-video+5 more
2026-08-31
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The tool with the widest reach over a marketer's week is a coding agent. Which data and file tasks to hand it, and how to check work it reports as done.
#coding agents#marketing automation+5 more
2026-08-27
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Google's August 20 post bundles three AI Max changes, only one of them dated to September. Telling the live from the announced is the whole decision.
#google-ads#ai-max+4 more
2026-08-20
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Google Ads API v25.1 adds aca_migration_date_time and broad_match_migration_date_time. Whether they populate before or after migration is undocumented.
#google-ads#google-ads-api+4 more
2026-08-19
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Meta AI can now connect to Facebook, Instagram, ad accounts and Google Workspace to analyze performance. It drafts recommendations; it does not run ads.
#meta-ai#meta-ads+4 more
2026-08-19
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LinkedIn's v202608 Marketing API caps each sponsored account at 1,000 DMP segments. Going over returns HTTP 429 at request time, not a soft warning.
#linkedin ads#marketing api+5 more
2026-08-18
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Google Ads target enforcement takes effect on August 17. Which campaigns are exposed, where in the account to find them, and the order to work an audit in.
#google-ads#target-cpa+5 more
2026-08-17
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Credentio validates C2PA Content Credentials on-device, and Google says it runs in nearly 40 of its own products. What a credential proves, and what it cannot.
#c2pa#content-credentials+5 more
2026-08-16
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Most AI caption failures are voice failures, not grammar failures. A guardrail system covering brand voice, platform mechanics, and feed-level repetition.
#social-media-marketing#ai-content-generation+5 more
2026-08-15
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Introductory Gemini Flash pricing is published through 31 December, then steps up. What paid-media teams should rewire and move to batch before it changes.
#gemini-3-7-flash#google-ads+5 more
2026-08-15
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Third-party cookies never left, and Google retired the replacement instead. What attribution can genuinely tell you in 2026, and what it cannot.
#attribution#ga4+5 more
2026-08-14
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Microsoft brought Ad Preview Hub to Performance Max and added Topic Insights to Clarity. Two answers to one complaint, and both need setup work.
#microsoft-ads#performance-max+4 more
2026-08-14
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Phase 1 of Google's Local Services Ads move into Performance Max is under way. The export, bidding and asset checks to run before your account flips.
#google-ads#local-services-ads+5 more
2026-08-13
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Digiday reports Perplexity blocked Time's markdown ads, copy served to AI crawlers but not to humans, as deceptive. Why this is a cloaking question.
#ai-search#perplexity+5 more
2026-08-13
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A browser agent can confirm a page renders, a form submits and a tag fires before budget goes live. What it cannot judge is whether the offer lands.
#paid-media#landing-pages+5 more
2026-08-12
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Google is extending Limited Ad Serving to all Google Ads, rolling out gradually and completing by 2028. Approved status no longer means your ads will serve.
#google-ads#limited-ad-serving+4 more
2026-08-10
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FLUX 3 Video drafts cost $0.06/s against $0.17/s HD, and draft_enhance replays the same seed. MiniMax H3 regenerates a 768P keeper to 2K at $0.05/s.
#AI Video#Creative Budgets+4 more
2026-08-09
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Google is piloting a block that stops free-domain logins from doing account linking or user-access changes in Google Ads. No effective date is stated.
#google-ads#corporate-email-requirement+5 more
2026-08-08
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The Search Partner pre-screen has existed since spring 2025, runs through DoubleVerify, IAS or Zefr, and targets brand suitability, not performance.
#search-partner-network#google-ads+5 more
2026-08-08
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Most AI-traffic tools measure referred humans. Agents and crawlers with no browser session, and often no referrer, only ever show up in your server logs.
#server-logs#ai-agents+5 more
2026-08-06
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