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Digital marketing guides spanning paid media, social, content, email, and analytics. The campaign playbooks and channel tactics our team runs for clients, with the reasoning behind each one.
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Google quietly updated its Help docs to drop the $50,000 lifetime-spend gate on Lead Form assets and add Zapier as a lead-delivery option — not a launch.
#lead-form-assets#google-ads+5 more
2026-07-20
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Google confirmed on July 20 that Local Inventory Ads auto-enable in every Shopping campaign from August 31, 2026, with no opt-out. Here is how to plan for it.
#google-ads#local-inventory-ads+4 more
2026-07-20
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Google is folding Local Services Ads into Google Ads as a Performance Max pay-per-lead campaign type from August 2026 — export your LSA reports first.
#local-services-ads#google-ads+5 more
2026-07-20
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Google's Demand Gen now runs dynamic ads from a business data feed — no Merchant Center account needed. Built for travel, real estate and auto, GDN-only today.
#demand-gen-2026#business-data-feeds+6 more
2026-07-19
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Google is alpha-testing a Partners toggle that lets PMax advertisers opt out of Search Partners and GDN separately — the network exclusion PMax never allowed.
#performance-max#pmax-partners-toggle+6 more
2026-07-19
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Tinuiti's Q2 2026 benchmark report ($4B+ managed spend) shows Microsoft CPCs up 19% YoY and Amazon DSP up 67% as budgets rotate away from Google text search.
#tinuiti-q2-2026#ad-benchmarks+6 more
2026-07-19
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Apple's July 14, 2026 Maps ad policy bans plumbing, HVAC, locksmith, roofing and more outright. Where displaced home-services budgets should go instead.
#apple-maps-ads#local-services-ads+5 more
2026-07-18
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ChatGPT Ads Manager reports thin metrics and clicks undercount in GA4. A measurement playbook: the oppref fix, CAPI, and reporting caveats for clients.
#chatgpt-ads#ad-attribution+5 more
2026-07-18
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SE Ranking's 50K-keyword study found a text ad on 29.45% of ad-eligible AI Mode queries — 53.6% at CPC $10+. What PPC teams should do with the CPC curve.
#google-ai-mode#ppc+5 more
2026-07-18
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TTS now costs cents per post, so the real question is whether readers use a listen button. A 2026 decision matrix on blog audio, with the evidence.
#Marketing#Text-to-Speech+4 more
2026-07-16
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Wire Google Ads Scripts to an LLM via UrlFetchApp and turn account QA into a scheduled agent. Four checks, official templates, and the MFA change.
#Marketing#Google Ads+4 more
2026-07-16
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How we ran a real book launch with AI agents on logistics and a human owning voice: a reusable ownership taxonomy and the provenance rule that protects trust.
#ai-agents#book-launch+6 more
2026-07-15
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Google Ads now asks for justification and a second-admin sign-off to remove access, while alcohol and gambling policies tighten. A Q3 governance checklist.
#google-ads#account-governance+6 more
2026-07-15
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Sprinklr's Summer '26 release adds an MCP beta that lets Copilot, ChatGPT and Claude query customer data, joining HubSpot and Salesloft in the martech wave.
#sprinklr#model-context-protocol+6 more
2026-07-15
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Google made YouTube reach and frequency optimization global for Video Campaign Groups. Set one dedup'd goal across campaigns and plan the 2-7x/week band.
#YouTube Ads#Video Campaign Groups+5 more
2026-07-14
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Assemble a social-listening agent: source APIs, sentiment scoring, alert routing, and weekly digests. Brand monitoring without enterprise pricing.
#social listening#brand monitoring+5 more
2026-07-13
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Search Campaigns for Travel with AI Max is now in open beta for Things to Do and Events. Feed setup, controls, and reporting for experience brands.
#google ads#travel marketing+5 more
2026-07-13
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Seedream 5.0 Pro joins Vercel AI Gateway alongside GPT-5.6 and Muse Spark 1.1. How to route image models for on-brand ad creative at scale in 2026.
#vercel ai gateway#seedream+5 more
2026-07-13
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Jamloop's survey of 120 senior marketers finds only 33% fully trust CTV platform reporting. How independent measurement closes the gap and wins budget.
#ctv#connected tv+5 more
2026-07-12
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Google is testing favicons on every sitelink in an ad group, spotted July 9, 2026. No Google confirmation and no rollout date. The takeaway is favicon hygiene.
#google-ads#sitelinks+5 more
2026-07-11
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Google Ads now lets you clone a Performance Max asset group and auto-apply an AI-generated seasonal theme — not the June A/B asset-experiments feature.
#performance-max#google-ads+5 more
2026-07-11
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Google's How this ad was made panel rolls out globally, but AI disclosure stays honor-system for non-Google tools. An advertiser playbook for 2026.
#google-ads#ai-transparency+5 more
2026-07-10
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IAS's 21st Media Quality Report puts mobile web MFA at 4x desktop and video viewability at 79.7%. 2026 benchmarks for planning your channel mix.
#ias#media-quality+5 more
2026-07-10
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The 2026 agentic ad stack collapses generate, tag, launch, read, and iterate into one loop. A paid-media workflow showing where the human gates still sit.
#paid-media#creative-testing+5 more
2026-07-09
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