Category
SEO Articles
Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
Latest Articles
The newest SEO guides and analysis
NotebookLM is now Gemini Notebook, and its fetcher UA changes to Google-GeminiNotebook. Why it ignores robots.txt and how to actually control access.
#gemini-notebook#notebooklm+5 more
2026-07-21
Read Article
Ranking volatility hit Jul 18-19 but Google has not confirmed any update as of Jul 21. Why the right response is a diagnostic checklist, not a panicked rewrite.
#google-algorithm-update#seo-volatility+5 more
2026-07-21
Read Article
Search Console's Validate Fix only speeds recrawl after a clean sample — it doesn't judge your fix. When to use it, when to skip it, and Mueller's guidance.
#google-search-console#validate-fix+5 more
2026-07-21
Read Article
Google confirmed a Top Stories news carousel is now live inside AI Overviews for US mobile users, surfacing developing-topic articles and Preferred Sources.
#ai-overviews#top-stories+5 more
2026-07-20
Read Article
Google says AI features send 'billions of clicks' weekly, but gives no baseline or methodology — and Search Console's AI report never shows clicks to check.
#ai-overviews#google-search+5 more
2026-07-20
Read Article
Google rewrote its StoreBot troubleshooting doc on July 17 — blocked crawls mean unverified local inventory and suspended listings. The fixes to run now.
#storebot#local-inventory-ads+6 more
2026-07-19
Read Article
Google.com is now AI Mode's #2 most-cited domain, up 8.4x in under 11 weeks per Profound, driven by Business Profiles and Product Panels. The playbook inside.
#ai-mode#google-business-profile+6 more
2026-07-18
Read Article
Google's Gary Illyes says drop sitemap lastmod entirely when your dates are wrong. Why trust is binary, how CMS auto-stamping breaks it, and when to omit.
#xml-sitemap#lastmod+5 more
2026-07-18
Read Article
Google says mass 'crawled - not indexed' can signal site-wide quality doubts, not a bug. Mueller's tell is content that reads like anyone wrote it.
#technical seo#google search console+5 more
2026-07-17
Read Article
Google AI Mode now links Instacart, Canva and YouTube Music, so Search completes tasks instead of just answering. What the funnel shift means for retailers.
#SEO#Google AI Mode+5 more
2026-07-16
Read Article
John Mueller says significantly different A/B variants can surface in search, and either version may be indexed. CRO and SEO guardrails to keep tests safe.
#ab-testing#seo+6 more
2026-07-15
Read Article
Google now generates images inside AI Overviews via its Nano Banana model. Brands lose control of how products are visualized, and GEO shifts to visuals.
#ai-overviews#google-search+6 more
2026-07-15
Read Article
During a pre-launch audit of an independent writer's publication, every archive post returned a 302 to crawlers. How to detect and fix this AI-crawler wall.
#AI crawlers#Common Crawl+6 more
2026-07-14
Read Article
A YMYL site with 90K+ ChatGPT citations was reportedly deindexed by Bing in about 48 hours. What algorithmic spam enforcement means for AI-search visibility.
#Bing#deindexing+6 more
2026-07-14
Read Article
Build an agent that turns keyword and SERP data into writer-ready content briefs: data inputs, prompt design, template output, and quality gates.
#seo#content brief+5 more
2026-07-13
Read Article
A July 2026 Google Business Profile bug told owners "you have no reviews yet" while live listings kept every review. A triage playbook for review scares.
#google business profile#local seo+5 more
2026-07-12
Read Article
Google's updated docs say deduplication can take up to two weeks after a content fix. Why pages sit in duplicate clusters, plus a distinctiveness checklist.
#canonicalization#duplicate content+5 more
2026-07-12
Read Article
Google Business Profile appeals now let you attach evidence during submission, not via a separate 60-minute form. Reinstatement still takes days to weeks.
#google-business-profile#gbp-appeals+5 more
2026-07-11
Read Article
Google is testing google.com/goto passthrough links on some SERPs - not a confirmed rollout. What it could do to referrers and GA4 attribution.
#google-search#attribution+4 more
2026-07-10
Read Article
Google Search Console can now verify Instagram, TikTok, X, and YouTube as platform properties, unlocking Search and Discover query data for social.
#search-console#platform-properties+4 more
2026-07-10
Read Article
Online review statistics for 2026: 97% of consumers read reviews, AI discovery jumped 6% to 45%, Google's share fell to 71%, plus first FTC review-rule action.
#online-reviews#local-seo+6 more
2026-07-04
Read Article
Google's new Search Console toggle controls AI Overviews, AI Mode and Discover AI but not Gemini. How the opt-out works, who should use it, and what it costs.
#Google Search Console#AI Overviews+5 more
2026-06-29
Read Article
Microsoft is testing a Windows 11 toggle to disable Bing web results. Here's what it means for GEO, Copilot citations and your search visibility.
#SEO#Windows 11+5 more
2026-06-28
Read Article
Google now surfaces 7 Business Profile metrics natively inside GA4 on a rolling six-month window, linking local ad spend to real-world intent signals.
#Google Analytics#GA4+6 more
2026-06-27
Read Article
Stay Ahead of the CurveMarketing Insights Scrolled
Marketing Insights Scrolled
Straight to Your Inbox
Join 15,000+ marketers getting our weekly deep dives on SEO, AI trends, and growth strategies. No fluff, just actionable tactics.
Join a community of forward-thinking marketers. Unsubscribe at any time.