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SEO Articles
Everything we publish on search engine optimization. Technical SEO, internal linking and site architecture, structured data, content strategy, and the work that compounds into durable organic growth.
Latest Articles
The newest SEO guides and analysis
Meta's revised Commercial Terms take effect October 30 and let its crawlers read sites tied to business accounts. What changed, what didn't and what to do.
#meta#commercial-terms+5 more
2026-10-17
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Google's AI contribution pilot pays some publishers when their content shapes AI Overviews, AI Mode and Gemini answers. Who is in, how it pays and the catch.
#google#ai-overviews+5 more
2026-10-14
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How 404, 410, a 301 redirect, noindex and Search Console's removals tool each take a page out of Google, how fast, and which one to use for each situation.
#Technical SEO#HTTP Status Codes+3 more
2026-10-05
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Changing a post's date without changing the post can backfire. What Google says about byline dates, what counts as a real update and how to show both dates.
#Content Refresh#Byline Dates+3 more
2026-10-04
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Search Console's regex filter finds question queries, brand terms, long-tail searches and page groups in seconds. 20 tested patterns, syntax rules and limits.
#Search Console#Regex+3 more
2026-10-04
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A US judge dismissed Chegg and Penske's AI Overviews antitrust suits: 'an expectation is not an agreement'. What the ruling says and what publishers can do.
#Google AI Overviews#Antitrust+3 more
2026-10-02
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Before you rewrite or redirect anything, find out why traffic fell. How to use Search Console and GA4 history to separate the causes and fix the right one.
#Search Console#GA4+3 more
2026-10-01
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Google's AI content guidance now calls manual fact-checking of AI text critical, titles and meta included. What changed on October 1 and how to review safely.
#Google Search#AI Content+3 more
2026-10-01
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Chrome's CrUX report now measures ad count, density and weight on sites with ads. What each counts, who will use it, and why it is not a ranking signal.
#Chrome UX Report#Page Experience+2 more
2026-09-27
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Google gives Business Profile owners four days to accept or reject a suggested edit before it may go live. Who gets the alert and how to meet the deadline.
#Google Business Profile#Local SEO+2 more
2026-09-27
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The CMA wants Google to show UK Android and Chrome users a search choice screen every year, open to AI assistants that credit sources. What it proposes.
#CMA#Google Search+3 more
2026-09-26
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Google added a multimodal search-type filter to Search Console on September 24 for Lens, Circle to Search, image uploads and Chrome image search. What it counts
#Search Console#Google Lens+2 more
2026-09-25
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Retention and lookback windows for 44 datasets across Google, Microsoft, Meta, LinkedIn, Pinterest, Amazon, Cloudflare and Vercel, from official docs.
#Data Retention#Analytics+2 more
2026-09-24
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Google began its fourth 2026 spam update on September 24 with a window of up to two weeks, far longer than this year's earlier ones. What to audit, and when.
#Google Spam Update#Algorithm Updates+2 more
2026-09-24
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Google's scaled content abuse policy, quoted and dated, and the audit it implies: classify URLs, sample templates not pages, measure four things, then decide.
#SEO#Programmatic SEO+2 more
2026-09-21
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A four-way rubric for auditing a site migration's redirects: preserved, thinned, merged or lost. The fields an agent needs to classify each pair, plus a sample.
#SEO#Site Migration+2 more
2026-09-20
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Choose what to do with expired offer pages in Google, distinguish updates from redirects and removals, and keep search results, links and promotions consistent.
#Content Maintenance#Google Search+1 more
2026-09-14
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Choose PDF, HTML or both for research publishing, make findings easy to cite, and manage equivalent versions without assuming that PDFs cannot appear in search.
#Research Publishing#Technical SEO+1 more
2026-09-14
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Check whether survey-based content is ready to publish with transparent questions, sampling, denominators and limitations, using a reusable citation checklist.
#Original Research#Digital PR+1 more
2026-09-13
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The European Commission designated ChatGPT a Very Large Online Search Engine on August 31, on 159.1 million declared monthly EU users. What follows from it.
#digital-services-act#chatgpt+5 more
2026-08-31
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Google's August 2026 spam update ran from 18 to 21 August, 2 days 16 hours, the longest of the year's three. No policy-page update, no query-share figure.
#google spam update#search console+4 more
2026-08-22
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An agency-published Gemini local-citation study reports 40% source overlap across query phrasings. What that number measures, and what it does not.
#gemini#ai-search+4 more
2026-08-20
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Google named about ten updates a year in 2021-2023, against thousands of ranking changes. The first four diagnostic checks are the same either way.
#google-algorithm-updates#seo-diagnostics+4 more
2026-08-19
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Google's third named spam update of 2026 began on August 18 and is still rolling out. No new policy, no percentage disclosed, recovery in many months.
#google spam update#search rankings+5 more
2026-08-18
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